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Do You Really Need a Website?

In today’s world, every business MUST have a web presence.  It is a fact that people searching for a particular product or service in their local marketplace, will search the internet first.  The Google search has most certainly replaced the telephone directory.  So having said that, you would think that if you don’t have a nice shiny website, you are doomed.

Not necessarily so.  Note I said every business MUST have a web presence.  I did not say they must have a website.

Not having a website, or not having a nice shiny one, should not prevent you from harnessing the power of this virtual world.  We can get our clients top placements in the major search engines even if they have no website, or a poorly optimized site.  Let’s say for example, that you had your nephew build you a website and it looks good, but its either buried somewhere below the third page on the search results, or it’s not showing up at all.  Another scenerio may be that you just plain don’t have a site.  No problem!

What we do is create highly optimized pages (not to be confused with a website), and we drive traffic to those pages using various techniques including video and article production.  We construct a “web” of backlinks to these pages.  For clients whose nephew created them a fancy unoptimized, unranked site, the page that gets ranked will link to their fancy website.  For those without a fancy site, our page will provide personalized content such as logo, images, address, telephone number, google map with directions, list of products and services etc.  So while it’s not a website, it can still generate heaps of new business for your business.