Crazy Fox Marketing Specialists

This is taken from a workshop inside The Masters Program.  It is but one of many free workshops that are available. 

Gender and Business by Eileen Silva, Ph.D., N.D.,

Introduction

Men versus Women! Male bashing! Blonde jokes! Men are from one planet - Women from another! Men won’t ask for directions! Women drivers! Men don’t understand! Women talk too much! I’m sure you’ve heard them all and many more.

The battle of the sexes has raged for thousands of years, and on as many fronts, as men and women interact with one another, and the arena of business is no exception. From the days when the idea of “women in business” was forbidden and scandalous to the days when our soldiers marched off to World War II, leaving the manufacturing of war materials in the manicured, but capable, hands of their mothers, wives, and sisters, opinions and tempers flashed across the world as women slowly and painfully crept and clawed their way into the business world.

After World War II, when Johnny came marching home, he found Betty, Mary, and Susie Q staunchly embedded in the American business world with no mind to return meekly to the kitchen. Since that day, those feminine hands that built war planes and machine guns have not only kept house and raised generations of American children, but have taught, typed, and trained their way into the trenches of every level of business in this country right along side their male companions. As of 2005, 61% of all American women participated in the American workforce.

Today, according to the US Dept. of Labor, 80.2 million men and 69.4 million women make up the nation’s workforce. Women are no longer a rarity in business; in fact, they are, in many areas, leading the way. Not only are women at the forefront of American business, but so is the on-going discussion of that age-old battle of the sexes. Years of study and hundreds of books written on the subject contribute to these discussions of the equality and makeup of men and women. Despite the varied opinions on these topics, one thing stands out clearly in today’s world: women are a driving force in today’s business world, and that includes the world of marketing. The differences between men and women as leaders, followers, and consumers affect this marketing industry just as they do every other business.

This course will examine these differences between the sexes: strengths and weaknesses, natural abilities and tendencies, goals and motivations, and irritations and misunderstandings, and from this examination, discover how we, as marketing leaders, can best reach, incorporate, utilize, and encourage the growth of both genders to the fullest degree possible.

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